Certifications from

Digital Marketing Master Course

On-the-job & Instructor-led Industry Certification Course

44

Modules

03/06

Months

03/06 Month

Experience Certificate

04

Industry Certifications

15

Placement Partners

98%

Success Rate!

Who are all eligible to apply for the course?

On-the-job Digital Marketing Master Course

Students from the following disciplines are eligible to enroll for our course. If you do not have a degree or your degree is not listed here, contact us with your resume or bio to see if you qualify for this course.

  • BTech /BE students with CS/IT Specialisation
  • BTech / BE students of other streams
  • MCA/MSc/ BCA/BSc
  • MCom/BCom/BA
  • IT Professionals : Upskilling
  • Digital Marketing Professionals : Career Growth
  • Professionals in other roles : Career Shift, Freelancing

Are you unsure about taking up a Digital Marketing Course?

100%
98%
90%
82%
69%
35%
25%

Course Duration

On-the-job Digital Marketing Master Course

Our digital marketing courses are designed for you to be able to become:

  • Digital Marketing Analyst (3 Months)
  • Digital Marketing Architect (3 Months)

Both are of 3 months duration but the second course (Digital Marketing Architect) can be done only by those who have successfully completed Digital Marketing Analyst course with us. If you want to join for the two courses together, course fee will be lesser than joining separately one after another.

Curriculum

44 Modules

Digital Marketing is vast and ever expanding its knowledge in the form of theories and tools, hence the curricula of Digital Marketing Courses must keep being updated. The regular updates on our courses and their curricula keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.

Many researches show that learning by doing is the best method to master a subject or profession. Taking up an on-the-job Digital Marketing Course is the best way to train yourself to become a professional and easy to get employed. Our experience of being in the training since 2008, along with the apparent requirements of learning Digital Marketing make the case clear for us.

Introduction to SEO

How do Search Engines work?

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search
  • Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

Introduction to SEM

Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
  • Ad
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Keyword Research
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Introduction to Email Marketing

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

1. Conversation

2. Relevance

3. Incentives

4. Timing

5. Creative & Copy

6. Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

Introduction to Automation

  • What is Automation
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Attracting your potential customers into conversion funnel

Various Ways to Build Reach Through Digital Marketing

  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
  • Small businesses
  • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
  • Basic Metrics
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

Introduction to Marketing

Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.

Facebook Pages and Post Best Practices

Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.

Facebook Ads – Campaign Objectives

For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.

Facebook Ads – Targeting Audiences

Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

Facebook Ads – Impactful Creatives

Make an impact with creatives and know the different ad formats which look good on all devices.

Facebook Ads – Optimization and Reporting

With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.

Facebook Ad Policies

Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.

Facebook Messenger

Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.

Facebook Shop

Plan and structure your Facebook shop to manage and sell more products with Facebook.

Building Brand Awareness

Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.

Driving In-store Footfall

Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.

Facebook Pixel

Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

Driving Online Sales

Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.

Generating Leads

This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
  • Display Inventories
  • Email inventories
  • Campaign types (CPM, CPC, CPV, CPA etc.)
  • Fraud analysis and types of fraud
  • Key Optimization methods
  • Budget planning
  • Key Players

Mobile

  • Attribution Tools
  • Incent vs Non-incent inventories
  • Tracking Methods
  • Campaign Types (CPI, CPS, CPA etc.)
  • Fraud Analysis and types of fraud
  • In-app events optimization
  • Budget Planning
  • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results

How to create a digital measurement strategy?

  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

How to create an Infographic Resume [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

On-the-job Training Practices

400 Hours of Real-life Training practice

The main benefit of our courses lies in the real-life job experience that you get while learning by doing. The on-the-job training practices are divided into the following Modules and assignments. Successful completion of these assignments makes you confident to take up any Digital Marketing tasks for any business and industry.

Real-life Practice Assignments

We keep adding new on-the-job assignments and training modules to meet ever-expanding needs for digital marketing jobs

You are trained to create a new blog / maintain an already existing blogs of our businesses. This blog will be managed and maintained by you throughout the period of our course so that you know how to manage it for a new industry after your course. The objective is to equip you with knowledge and ideas to create, manage and optimize blogs for any business.

Build Your Blog

Assignment Promises

  • Decide the topic of blogs
  • Buy domain name or take free sub-domain name from Sarobal
  • Host Blog in the online premises of Sarobal
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics,

Promote Your Blog

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy

Assignment Promises

  • Research the right keywords to get your website ranked better on Google.
  • Analyse your website pages and implement on-page SEO techniques.
  • Identify your competitors and analyse their websites to build competitive advantage.
  • Learn local SEO and Mobile SEO to target users specifically.
  • Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  • Rankedy
  • Google Keyword Planner
  • Broken Link Checker

Assignment Promises

  • Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  • Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  • Create and run responsive ads on Google Display Network to show your ads on all devices
  • Create in-stream and video discovery ad to target audience based on demographics and interest
  • Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  • Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  • Google AdWords
  • Merchant Centre
  • These assignments will include set up Google AdWords Campaigns for different websites of Sarobal

Assignment Promises:

  • Learn to create a profitable Facebook page that converts the viewers into customers.
  • Build your network of existing customers and potential customers while making yourself reliable in the eyes of the audience.
  • Post impactful content on Social Media networks to target the audience and provoke them to make purchases.
  • Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  • Build your fanbase on Twitter to create a buzz about your business and products.

Tools you will Learn

  • Canva
  • HootSuite

These assignments will require creating and running Facebook Ad Campaigns for different websites of Sarobal

Assignment Promises

  • Become hands-on on Legal Aspects involved in sending Emails in various countries
  • Never let your emails land in Spam Folders – Be equipped with key techniques
  • Start to manage your emails professionally using MailChimp

Tools you will Learn

  • MailChimp
  • Google Advanced Search
  • Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  • SPF Validation Tools

Assignment Promises

  • Learn secret techniques to multiply your reach without increasing your Ad budget
  • Learn step-by-step approach to nurture your emails contacts automatically.
  • Build an effective Landing Page
  • Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  • Unbounce
  • Customer.io

Assignment Promises

  • Understand how data can be presented in a storytelling format and share your observations
  • Set up Google Analytics account to create a measurement model for business/blog
  • Check and review business’s real time, audience, acquisition and behavior report
  • Get yourself registered on Google Merchandise Store and understand the dashboard
  • Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  • Google Analytics
  • Google Merchandise Store

Digital Marketing Skill Certifications

4 Certifications

  • Social Marketing Certification

  • AdWords Fundamentals Course

  • Inbound Marketing Certification

  • AdWords Fundamentals Course

100 % Placement Assistance

15 Placement Partners

We support you at all levels of your job search including resume drafting, applying to placement partners, interview preparation, continuous follow up etc upto a period of 60 days from closure day of the course.

Our DM course seats are limited to 10 per batch for better on-the-job training and fulfillment of industry certifications

What our passed-out students say about Sarobal Digital Marketing Master Course?

95% Placed within 60 days